As enterprises increasingly adopt advanced Generative AI GenAI for security and efficiency, Globe is making notable progress in integrating this technology to streamline operations, optimize network performance, and elevate customer service. A GSMA outlook for showed that telco operators around the world are looking to AI in driving business objectives, including better customer experience and enhancing financial performance.
AI enables us to drive efficiency and sustainability, ensuring that we meet the evolving needs of our customers and the environment.
The company leverages GenAI in its network to prevent service interruptions and improve uptime, while also applying it in backend operations to ensure more efficient energy use. In customer service, Globe is looking to adopt AI models that understand Tagalog that will serve as conversational AI to better understand and respond to customer queries, reduce wait times, and increase satisfaction.
Globe also views AI as a powerful tool to make employees happier by streamlining tasks, improving work-life balance, and freeing up time for more impactful work. This, in turn, drives better customer experiences and, ultimately, increases shareholder value. Employees are also empowered to build their own bots to address their own work needs and enhance workflow and productivity.
For Globe, responsible AI is a critical component in driving sustainable digital transformation. July 4, August 5, September 9, April 17, October 7, Related Stories.
