Please select your home edition. World Europe Powerboat. World North America Powerboat. World Oceania FishingBoating. World Australia FishingBoating. World New Zealand FishingBoating. Govt cans Youth AC.. It has worked well for us with , more stories being opened in August, than July - which was an increase on June - which seemed to be the bottom of readership curve. We had a 10, increase on readership sessions on the New Zealand site.
Those are good numbers given that there is not a lot of racing happening in the world - and a couple of AC72's sailing up and down the Waitemata, and not being allowed to race each other, is about as exciting as it gets.
For advertisers that translates into a nice increase in impressions for no additional cost. Sail-World's readers loved it too - and 75, have opened the story and viewed the clip. It shows that to get reader attention a budget of thousands of dollars is not essential - just a good idea, unique experience, and good execution. British solo and short handed sailor, Alex Thomson has long taken this same approach and made it part of his unique sponsorship signature.
But of course as well as being superbly devised and choreographed, Thomson's stunts are also a financially more expensive proposition. But then he gets several million views per stunt video. That was a five-month exercise conducted while New Zealand was grounded in an Alert Level 4 Lockdown. During the audit, the team pivoted to run a re-jigged sailing and testing program under COVID's changing Alert levels. The key task in this period, of course, was to lock off critical design decisions for the second AC75 and America's Cup Defender.
None of this was mentioned in the Audit Summary, aside from a comment critical of ETNZ and ACE on June 9, for refusing to provide further information after two and a half months, as they were "returning to their full programme, requiring its full attention". In late June a leaked letter signed by the CEO's of Auckland Council and MBIE found its way into the media - who started down the usual path of needing to know commercial details "because public money is involved".
