At Goodyear, innovation isn't just what we do-it's who we are. Learn about what drives us and where we're headed next. At Goodyear, we are focused on creating value for all our stakeholders—working with our customers to help them meet their own sustainability goals, reducing our impact on the environment, educating and engaging our associates in our sustainability journey and giving back to the community.
Goodyear has always been at the forefront of tire technology, continuously producing products, services and solutions that enable mobility across various industries worldwide. Goodyear has been an industry leader for more than years, but we believe our best is yet to come. At Goodyear, we are focused on creating value for all our stakeholders—working with our customers to help them meet their own sustainability goals, reducing our impact on the environment, educating and engaging our associates on our sustainability journey and giving back to the community.
Our sustainability strategy is guided by our Better Future framework, which outlines Goodyear's high-priority sustainability topics.
These topics are woven into how we work together to drive innovation and operational excellence, create value and build a better future. Through the double-materiality process, which was conducted in alignment with GRI standards, Goodyear identified the topics that have the biggest impact--positive or negative, actual or potential, direct or indirect, intended or unintended--on our ability to create and preserve environmental, economic and social value.
We identify and evaluate climate risks and opportunities and the strategies we implement to reduce greenhouse gas GHG emissions, be resilient to weather-related impacts, and adapt to the transition to a low-emissions future. We drive innovation in product, manufacturing, services and business model design; advance the use of bio-based, renewable, waste and recycled materials; advance product design to enhance product lifetimes, retreadability and optimize weights; and advance product stewardship to enhance or enable circular solutions for tires.
