In order for wellness resorts to serve their purpose of providing immersive and transformative experiences to their guests, a specialized and meticulous design process is required.
Such a process must not only ensure that physical spaces are in tune with the particular psychology of guests staying at wellness resorts, it must equally enable delivering personalized, seamless and intuitive guest services. Starting with an overview of wellness resort characteristics and the unique mindset and behaviors of guests staying at such resorts, this paper demonstrates the crucial importance of placing guest experience and ease of operations at the core of the wellness resort design process.
This report explores the distinctive design process necessary for creating wellness resorts that offer transformative experiences, focusing on guest psychology and operational efficiency.
Wellness Resort Characteristics According to the Wellness Tourism Association, a wellness resort, also known as a wellness sanctuary or clinic, is a facility that provides accommodation, wellness activities, healthy dining options, and wellness-related services. These resorts typically offer inclusive programs that combine accommodation, meals, and personalized wellness services such as consultations, diagnostics, treatments, and activities.
Wellness Resort Guest Psychology Wellness resort guests differ significantly from those at leisure resorts. They travel with the intention of achieving specific health and wellbeing goals, often seeking personal transformation and the release of stress or unhealthy habits. This journey can be both physically and emotionally demanding, making guests feel vulnerable.
