The regional vice president for wholesale at Kellanova shares his thoughts about the state of the industry for independent grocers and his outlook for the coming months. We expect to continue our strong business momentum. As we have improved our supply and service levels, we are restoring our investment to create the right value proposition for our consumers.
This includes a focus around sustained innovation, advertising and promotion in our key brands and portfolios across the year, and best-in-class execution to enhance our in-store presence physical and virtual. We anticipate a still volatile and challenging environment. Thus, we will continue to partner with the independent grocery community to drive mutual growth and consumption, remaining very close to our shoppers and consumers to fulfill their needs.
Policymakers need to consider the important role of independent grocers as a reliable partner to the communities they serve e. Policy should ideally incentivize investment and productivity activities generated by independent grocers community rather than promote extra cost pressures. Business has become more sophisticated. We have made important investments to enable extra manufacturing capacity; we are leveraging more on data and analytics, supported by a more diverse and differentiated talent; we have implemented business disciplines that encourages us to become more nimble, agile, predictive and action oriented.
Although our brands have become stronger after the pandemic, we recognize the need to continue improving our end-to-end business management developing insights into action and anticipating changes in consumer behaviors. Operators should continue to partner with the communities they serve through differentiated programs both in and out of store e. Also, it is important to continue investing in upgrading technology to communicate more effectively with consumers and to enhance competitiveness e.
Finally, the partnership with suppliers is crucial to build effective and targeted programs across the year. I would probably be either a lawyer or working for the sports and entertainment industry. The National Grocers Association is the trade association representing the U. Home Β» 5 Questions For Daniel Nazario. Share via: LinkedIn Facebook Twitter. You may also like. About the author. View All Posts.
