But companies that sell highly configurable products or simply practice special conditions of cooperation with partners and customers often face a big challenge in delivering quotes fast and without mistakes. Salesforce CPQ application helps facilitate customized orders, save sales reps time, reduce costly errors and improve customer experiences.
Today we will get acquainted with one of the most popular Salesforce applications - CPQ. We will discuss what tasks a business can solve using this application, why it is more convenient than the standard Salesforce functionality, discuss its basic functionality, and take a closer look at CPQ discounting tools and CPQ pricing methods.
CPQ is a perfect tool for sales optimization, while complex quotes for customers take into account even the smallest details of your deals and client's requests. The CPQ tool automatically generates quotes much faster than any sales rep would ever do manually. Have you agreed with your customer that they buy 89 vacuum cleaners and get one extra? It's already in your quote. Does your customer need a faster delivery and is ready to pay extra for that?
For example, you have different customers: there are those who purchase apiece, those who buy 10 pcs and pcs. Hence you charge them different prices: , 90, and 80 dollars let's say. In the standard behaviour of Salesforce, you need to make three price lists to charge three customers differently.
When you set up Salesforce, you add their products you sell and their prices. And then, when the sales team member forms a quote and adds these products there, Salesforce automatically pulls up the prices from the price list, multiplies them by the quantity, and then the sales team member sees the amount of money the client is supposed to pay.
