Morgan opened the store in as Fetishes Boutique after operating for two years as a home and catalog business.
The name changed in and in the business expanded to include Sexploratorium - an adults-only section of sex toys. A: When I started, the merchandise mix was clothing with some fetish toys. Initially, corsets, and then other kinds of fetish attire like leather and latex. A: It's basically eroticizing things that are not traditionally erotic. Fetish clothing means anything that's form fitting, tight, constricting or producing sensations in the wearer or viewer.
A: In , corsets became more mainstream, but they weren't something you could buy at Macy's and you still can't. We were selling them as bridal wear to a select few people. We changed the name basically because we were being excluded from certain marketing avenues such as the Bridal Expo. A: Initially, they were people from the fetish community who were interested in quality clothing and fetish sexuality products.
Our core audience is the fetish and LGBT communities, sophisticated shoppers and sexually adventurous couples. A: We sell mostly through our store. Our online site exists basically to bring people to the store. I would say 75 percent of business is in-store, 15 percent is community trade shows and 10 percent is online.
A: In Passional, corsets are hands down the best [sellers], although some of the men's underwear and kilts sell well. We offer a great range of sizes and have a lot of plus-size customers of all genders. Our best corset is a steel-boned garment with multiple panels that is tailored to nip the waist in a couple of inches. A: Vibrators are the best sellers by far. We warrant all battery-operated products for 90 days.
