My primary focus is developing the overall business strategy and roadmap to continually evolve the app into a stronger community for our members. Whether this be on the app or at our global events. We strive to create a fusion between online and meeting in person. My day-to-day work includes prepping for the release of new versions of the app, managing the headquarters in Amsterdam, and liaising with our cohort in London.
Additionally, we are always continuing to expand to new countries. For example, we are preparing to launch in South America soon. The concept started when, at the age of 35, I had just got out of a long-term relationship.
I was looking around on online dating websites and found they were too concerned with quantity rather than quality. The websites were awkward, random, anonymous, untrustworthy and users had nicknames like twinklestar I believed online dating was going to be the future but that it should be focused around the quality of matches.
This sparked the idea and led me to launch The Inner Circle in This was around the same period Tinder launched in the US. Delivering a quality experience is embedded into our ethos as a brand. Who does this best? From the moment you watch the product unveiling livestream to unwrapping your latest iPhone purchase, you feel it is a completely different experience compared to other brands. You see him as an actor, comedian, singer, writer, producer, director, rapper, and DJ.
Glover is unapologetically himself and reveals truths in his work across all fields. He is pushing the norms and doing things that no one else ever dreamt of doing. When we originally launched, we hosted our first event in London and it turned into a massive party. The combination of free drinks and English singletons made for some interesting scenes. Lesson learned! Understanding different cultures and the way each socialise has helped us improve on our events. Today, we now have a playbook that ensures we can bring the best possible event to each city we host in.
