Badoo is a dating-focused [ 3 ] social network founded by Russian entrepreneur Andrey Andreev in It operates in countries [ 6 ] and is available in 47 languages, making it the world's most widely used dating network. Badoo operates on a freemium model, whereby the core services can be used without payment. Badoo was asked to adjust its approach after going viral on Facebook through popular social games and quizzes.
In April , Badoo launched a newly redesigned app and brand, adopting the colour purple and an orange heart symbol as its logo and the tagline "Bigger than Dating".
Andreev discussed this redesign in an interview with Business Insider 's James Cook in the same month. In , Badoo was the subject of a Forbes investigative report outlining workplace misogyny, illegal drug use, as well as sexual and racial discrimination.
Thirteen Badoo employees reported a culture of workplace afterparties involving use of recreational drugs and prostitutes, along with several instances of sexual assault and harassment.
An internal email list would circulate photos of parties and pornography of an employee. Technical updates were named after pornography performers.
