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There is something else going on around FB. Almost all activity online has shifted away from the Social Graph to a Content Graph. Almost nobody wants to see what their friends are doing online anymore. In a lot of ways it can be cringey. People just want the latest, catchiest content. TikTok and Youtube are the OGs here, but it's everywhere when you start to look. Twitter timeline changes being an awkward but working example. The entire premise FB was founded on is eroding.
This isn't just Apple privacy and some regulatory strangulation. It's seismic to the business. The reason most people are still going to Facebook is incompatible with their primary activities online which is: consuming content from people-you-don't-know.
Facebook is where you find out your highschool friend is super in to a MLM, your uncle has drastic political views you don't share, and that your historical social class and network is largely irrelevant to your life a decade later.
They are doing everything they can to try to move in this direction, but the more they push it the less useful Facebook is for the average user. Instagram's discovery page is a prime example. But Reels are less good than TikTok, and whatever they are doing for short form video in Facebook is surely a hopeless game of catch up. This is classical innovator's dilemma. The very idea that Zuckerberg straight up said they need to copy the competition harder is incomprehensible considering the resources they have.
They are going to try to do a few things. One is to anti-trust Apple in the media at least , and the other is to hand wave Metaverse. The reason the Metaverse was such a non sequitur is that it is so clearly a last minute thrust coming out of the C-Suite. If you've ever worked at a highly visible tech pubco, you've seen this happen before. Weak quarters mean that product announcements get pushed up. When it is as all encompassing as the Metaverse announcement, you know something is up.