She will develop strategies for content distribution across digital and broadcast platforms and will oversee programming strategy for both broadcast and digital. In this newly created role, Danielson will work to develop strategies for content distribution across digital and broadcast platforms and will oversee programming strategy for both broadcast and digital.
As vice president, distribution, Danielson will provide insights on competitive trends within the digital space, including product development to enhance distribution efforts; develop measurement techniques to guide decisions by the CEO and Chief Strategy Officer; focus on content investment, fundraising sustainability, and ROI analysis; and ensure organizational alignment and engagement with the content distribution strategy.
Over the course of a decade, she held numerous roles, including a focus on digital distribution and international format licensing. Mark K. Miller began covering the television industry in when he joined Broadcasting magazine as an editorial assistant, becoming a staff writer.
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