Guccio Gucci S. Gucci was founded in by Guccio Gucci β in Florence , Tuscany. Under the direction of Aldo Gucci son of Guccio , Gucci became a worldwide-known brand, an icon of the Italian dolce vita period.
Following family feuds during the s, the Gucci family was entirely ousted from the capital of the company by After this crisis, the brand was revived and in Gucci became a subsidiary of the French conglomerate PPR, which later renamed itself to Kering. The Gucci family claims its origins are rooted in the merchant city of Florence since around He later worked four years for the Compagnie des Wagons-Lits , the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles.
After World War I , he worked for the maker of fine luggage Franzi. He also opened a small workshop to have his own leather goods made by local craftsmen. Eventually, a larger workshop had to be acquired to house Gucci's sixty artisans.
In , the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy. Leather became scarce, pushing Guccio Gucci to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and jute.
The rombi motif, a Gucci signature, was created. The Guccis developed a new tanning technique to produce " cuoio grasso ", which became a Gucci trademark. In , Gucci launched its handbags. Guccio's wife and children all worked in the shop. Aldo , the son of Guccio, became increasingly involved in the family company since he started working there in He convinced his father to grow by opening a new shop in Rome 21 Via Condotti in , and launched more Gucci accessories gloves, belts, wallets , keychains.
