Clorox, the multinational cleaning company, was founded in as a liquid bleach factory on the east side of the San Francisco Bay. Back then, there was no online dating because there was no online. It keeps your water clean with Brita filters. It owns three different kitty litter companies.
Sock-It uses a location-finding technology called iBeacon to alert everyone in the vicinity who has downloaded the app that some people are doing it, via a virtual sock. According to a Clorox representative, the company became interested in creating Sock-It when they found out they could use iBeacon. We learned about the new iBeacon technology late last year and wanted to leverage it to engage a new, younger audience in a fun way that drew off our laundry legacy.
Sock-It closely resembles Sendasock. Like Sock-It, Sendasock is an app designed to let college students warn their roommates not to barge in while they do sex stuff. It warns said roommate by allowing them to send a digital sock icon that indicates says sex stuff is happening.
Clorox denied prior knowledge of the app. The fact that iBeacon is the biggest distinguishing characteristic may explain why Clorox is now emphasizing that the location technology was its inspiration. Clorox reiterated that it did not know about Sendasock to the Daily Dot. OK, I can buy that. There are so many other things Clorox could do with the iBeacon technology that would make much better apps.
I share laundry machines with the tenants in my building now and I would like this app. You could use iBeacon technology to let players in the vicinity compete against each other. To gamify it, the app could use iBeacon to show how much people around you had already saved. These are all better, more brand-relevent ideas than Sock-It and it took me less than 15 minutes to come up with them.
